Columbus Geographic Systems (GIS) Ltd. ("Columbus") announced they have reached an understanding with Motorola, a global leader in providing integrated communications solutions and embedded electronic solutions.
A pilot project will be conducted by a subsidiary company of Motorola that operates a call center providing navigation and location-based information to drivers and hikers. This information is relayed to the end user in a number of ways, including voice message or SMS to his cellular phone, or directly to an in-car PC system.
As part of the project, the call center’s agents will use Columbus’ system to provide real-time navigation and location-based tourist information to the end user. This solution represents a significant break-through for Motorola, and enables them to provide their users with maps and aerial photographs for off-road navigation. In addition, the user can receive a wide range of tourist information about places of entertainment, hotels, restaurants etc from approved third-party content providers.
"We are very pleased that Motorola has chosen to proceed with our solution and agreed to pay for the pilot project," said Columbus CEO Tsvika Freidman. "We are confident that of the success of this pilot will open the door to further projects with Motorola and other leading global companies. We are now preparing the pricing of the project, and expect to start the pilot within the next month."