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SRC and deCarta Partnership Combines Geographic Business Intelligence and LBS

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SRC, LLC, a leading developer and provider of geographic business intelligence technology solutions, and deCarta, the leading supplier of software platforms and services for the Location-Based Services (LBS) industry, announced their partnership on a joint development effort. This partnership combines the best of two technology leaders to offer developers, ISV’s, SI’s, VAR’s and end-users high- performance visualization of geographic business intelligence that seamlessly integrates spatial and non-spatial data for display on a heat map within an environment that supports a fluid and dynamic mapping experience.

The growing popularity of the geospatial Web has raised user awareness and demand for fast performance when interacting with a map. Part of the challenge in meeting this demand has been the absence of a working platform that enables non-GIS business analysts to work with developers in the creation of easy-to-use wizards and modules for the visualization of geographic business intelligence.

By licensing deCarta’s Drill Down Server(R) (DDS) Web Services JavaScript API and deploying the SRC Alteryx(TM) Enterprise Server, organizations can access an extensible architecture to merge the best of deCarta’s display, routing, search and geocoding architecture with SRC’s enterprise server to handle data extraction, transformation and loading, data quality, spatial analytics and customer data integration.

The partnership delivers a working platform that does not require extensive lines of customized developer code, thereby, placing the flexibility to design, visualize and deploy actionable insight and business process standards in the hands of all decision makers throughout the enterprise.

As an example, an organization can now set any number of user-defined metrics for comparative analysis among drivetime-based areas and create thematically shade areas of a map to reveal high-interest areas, on-the-fly. In addition to maps, decision makers can also access reports, charts and graphs that integrate both spatial and non-spatial data wherever the data resides within the enterprise. This includes, but is not limited to, Oracle DB, SQL*SVR, Excel, or Flat File data stores. The result is the ability to instantly create analytical modules and comprehensive visualizations of geographic business intelligence, extending beyond what GIS platform functionality can currently deliver.

"This is a game-changing capability. By simplifying the addition of high- performance mapping and visualization to geographic business intelligence, developers can help their customers leverage the power of the geospatial web for faster and more informed decision making," said J. Kim Fennell, President & CEO of deCarta.

"This joint effort allows organizations to move from interesting mash-ups, with little monetary value, to geographic business intelligence solutions that have demonstrable ROI’s because they are personalized, pervasive and improve business performance." said Dean Stoecker, President & CEO of SRC, LLC. "Building and deploying best practices around Geo-BI has never been easier."

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