Sharper Image Corporation announced the signing of a multiyear licensing agreement with Polaris Media Research, Inc. d/b/a Moneual Lab, a leading manufacturer and distributor of GPS Navigation Devices (“Moneual Lab”). The product line will be manufactured by Ubistar, one of Korea’s top manufacturers of GPS receivers.
Under the agreement, Moneual Lab will offer handheld GPS Navigation Systems that represent the values of quality, excitement and innovation associated with The Sharper Image brand. The products will feature a state-of-the-art, user friendly interface that will make Sharper Image GPS receivers unique in the market. Other features include multimedia functions such as MP3 playback, image viewing and games. The units will also be loaded with over 6 million points of interest. The first Sharper Image GPS products will be launched in early 2008 at leading mid-tier and better retailers.
John W. Spotts, Senior Vice-President, Brand Licensing for The Sharper Image, said: “This license is a close fit with The Sharper Image brand and customer demographics, and we are thrilled to have such a strong, proven partner in this rapidly growing category.”
Scott Park, Senior Vice President of Moneual Lab, added: “We are tremendously excited about this license agreement with The Sharper Image. With the support and cutting edge technology that we will bring to Sharper Image GPS systems, we feel that we will offer high quality and unique convenience that will enhance travel of all kinds.”