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Apisphere brings location awareness to Microsoft Outlook

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Apisphere, a leading provider of location-awareness services for mobile business applications and devices, announced the availability of Apisphere for Outlook, a location aware plug-in for Microsoft’s Outlook messaging and collaboration client. Apisphere for Outlook enables users to send and receive automatic messages on their mobile devices or GPS-enabled laptops based on their Outlook calendar and location.

Using real-time location-aware information, Apisphere for Outlook will change the way people use their calendars and how they communicate with business associates, friends and family. When a meeting is scheduled in Outlook, the plug-in creates a “sphere” around the meeting location and the calendar entry. This sphere activates several features including mapping, real-time traffic updates and geo-triggered voice and text messages for reminders on the go.

Each sphere created through Apisphere for Outlook enables mobile devices to know where a user is located and provide customized information in real-time. The plug-in automatically generates mapping information to provide driving directions to an Outlook calendar appointment and will notify the user through email, SMS or phone, when they need to leave to arrive on time. Apisphere for Outlook can then provide ongoing location-aware mapping and navigation, using real-time data such as traffic updates and road closure information to identify the optimal route.

Additionally, geo-triggered voice and text messages can be created to provide users with reminders or notifications. Messages can be created in Microsoft Outlook and set to automatically trigger when the user reaches a specific location or enters the pre-defined sphere. For example, email messages can be automatically sent every time a user enters and leaves a meeting to accurately track time for more precise timesheet records. It can also provide pre-set reminders upon leaving the sphere such as dropping the car off at the rental agency or picking up groceries before heading home.

The Apisphere for Outlook plug-in can also be integrated with Salesforce CRM to deliver customer information when a salesperson nears a client’s location.

For more information, please visit http://apisphere.com

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