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ESRI MapIt Correlates Your Business Data with Maps

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Businesses have an exciting new tool to gain insight into their business operations with ESRI MapIt. A new software product from ESRI, the market leader in geographic information systems, MapIt combines software with services to enable businesses to create maps displaying their enterprise data. MapIt software transforms the static spreadsheet and tabular data that managers typically view into dynamic information displayed on vibrant maps.

MapIt is designed to work on the Microsoft application platform, which enables organizations to create visually rich mapping applications using the skills and infrastructure they already possess. It includes all components needed to quickly begin mapping enterprise data from Microsoft SQL Server 2008 and Microsoft Office Excel. Maps can be displayed in rich, interactive applications using Microsoft Silverlight or Windows Presentation Foundation or in Microsoft SharePoint Server 2007.

Since MapIt is developed by ESRI, users have access to a wealth of online services to extend and enhance their maps. These services encompass street and imagery basemaps from Bing Maps for Enterprise and ArcGIS Online; geocoding and optimized routing services; demographic and customer segmentation data; and much more.

Organizations using MapIt can answer questions about their data to improve their business decisions, such as, Where are my most profitable customers located? and How can my salespeople maximize their efforts while in a targeted region. These are questions that can be quickly answered when analyzing the information on a map. The MapIt built-in geocoder transforms addresses, ZIP Codes, provinces, and any other information that refers to a place into geographic coordinates.

Microsoft business partners, like E.SPONDER, LLC, are already adopting and developing solutions with MapIt. E.SPONDER is a market leader in creating software solutions for managing emergency situations and is using MapIt to dynamically display this critical information on a map for its customers.

ESRI and Microsoft presented MapIt during the keynote at the Microsoft Worldwide Partner Conference in New Orleans, Louisiana. In addition, E.SPONDER will be presenting its solution built using MapIt in another keynote on Wednesday, July 15, 2009.

For more information please visit www.esri.com

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