NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, has been chosen by AR70, a Brazil-based electronics provider, to supply map data for AR70’s first portable navigation device, PND20, which launched this November. NAVTEQ’s accurate, precise and comprehensive map data of Brazil were deciding factors in AR70’s choice to utilize NAVTEQ map data of Brazil to power PND20.
PND20 features a 4.3 inch LCD touch screen, an onboard computer with 11 functions and a variety of multimedia features such as videos, music, e-books and photos. AR70’s PND20 utilizes the NAVTEQ map of Brazil to provide users with a driving experience featuring turn-by-turn guidance, extensive Points of Interests as well as broad and comprehensive city coverage. The NAVTEQ map of Brazil includes 1,290 cities across Brazil and contains a superb listing of 644,000 Points of Interest like pharmacies, banks and restaurants enabling PND20 users to select their destination either by address or the POI listing.
NAVTEQ maps are built to a single data specification allowing customers to easily and cost-effectively move into new markets by optimizing their development efforts in one country for use in another. In addition to maps for Brazil, NAVTEQ provides maps in Latin America for Argentina, Chile, Colombia, Mexico, Peru and Venezuela. A dedicated technical customer support team is available to assist customers with integrating NAVTEQ maps into applications.
NAVTEQ maps are unique in their representation of real-world driving conditions. In Brazil, dozens of NAVTEQ geographic analysts, located in Sao Paulo, Rio de Janeiro, Porto Alegre and Recife use local knowledge and local contacts to collect and verify details of the roads. They drive thousands of kilometers each year and have local knowledge of road network changes helping to make NAVTEQ maps the freshest and most up-to-date.
