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Masternaut Geo-Location Innovation Displays Real And Virtual Worlds On Camera Phones

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Masternaut Three X launched an advanced camera phone application that enables digital images to be displayed together with associated business data. The Augmented Reality solution is the first of its kind within the vehicle tracking and mobile resource management sector to use Layar Browser 3.0 technology, bringing point and shoot simplicity to accessing important data.

The system utilises the camera, compass and GPS features and functions of the phone to provide a real world view of the vehicle, asset or job with its precise geolocation. The Masternaut data is presented via secure GPRS communications to the user as an overlay or legend. The Layar browser-based system will run on the iPhone 3GS, T-Mobile G1, HTC Magic and other Android operating system equipped cell phones.

The mobile phone innovation has wide application from tracking and identifying vehicles on busy streets or car parks to logistics, field services and engineering. By simply aiming the mobile phone camera at an object and using the screen as a real world window, the system displays an icon button to gain instant access to relevant data via secure Masternaut web services.

Masternaut Three X’s Internet based telematics service incorporates Microsoft’s BING online mapping platform. This allows vehicle locations to be displayed using street mapping and aerial photography that can be enhanced with bird’s-eye view images and three-dimensional, photo-realistic views of buildings and landscapes. The platform also offers advanced location-based services including optimised driving directions, proximity queries and customisable map windows.

Masternaut enhances the platform with live information such as real-time traffic data, congestion zone alerts, low bridge and narrow roads information.

For more information please visit
www.masternaut.co.uk

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