Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo. The solution, Geodashboard, incorporates ArcGIS and enhances existing enterprise business intelligence (BI) software to improve decision making. Carrefour staff around the world are guided through different operational workflows including retail site selection and competition analysis.
The solution improves their expansion and development strategy, optimizes direct marketing activities, and enhances store performance through a better understanding of sales territories and customer needs.
“Carrefour Group selected Galigeo, an Esri partner, because of its ease of implementation and its ability to meet technical requirements of Carrefour’s data centers,” says Francis Rivière, geomarketing manager at Carrefour Group.
Galigeo’s Geodashboard uses the Esri ArcGIS platform to view and analyze spatial data to support:
• Traditional retail analysis such as trade areas, mailing areas, competition, customer locations, and targeted advertising
• Geographic data including Bing Maps, Nokia data, and aerial and satellite images
• Information that can be geocoded on the fly
By representing and displaying data on interactive maps, Galigeo’s geomarketing application identifies hidden trends that are not discernible in tables, charts, or other dashboard widgets traditionally used in business intelligence solutions.
“We’re excited to support Carrefour with a very innovative location intelligence solution focused to help Carrefour meet its strategic challenges and help the company achieve its growth agenda,” says Christian Tapia, Galigeo CEO.
“Galigeo is transforming the way companies implement marketing and sales performance applications within BI and other enterprise systems,” says Simon Thompson, Esri director of commercial solutions. “Location analytics is enabling a more refined and deeper understanding of how to improve marketing and other store-level operations. It enriches data for a more intimate understanding of customer relationships, behavior, and needs.”