Secured Digital Applications, Inc. announced that the Company and Collier Consulting Inc. have entered into an agreement for the sale, marketing and administration of its EyStar GPS Personal and Vehicle Tracker to automotive dealers across the United States through National Automotive Experts. The anticipated revenue from the contract is $16.0 million with the first delivery of the product expected in the first quarter of 2008.
The pocket-size EyStar GPS operates under the worldwide GSM/GPRS network and uses a high sensitivity GPS receiver for near-indoor tracking featuring quad-bands (850/900/1800/1900 MHz). It can be used as an emergency cellular phone with speed dialing for two-way voice communication, and to place a silent call to an emergency number or police using a digital voice and text to report location, date and time. Any navigation or Google Earth map can be used for the tracking.
The EyStar GPS can operate in both SMS and GPRS modes. This gives EyStar GPS the ability to transmit its position as a text message or it can be monitored in real-time via the Internet. The EyStar GPS has a unique Geo-Fence feature that can trigger an alert when the device enters or exits a pre-defined area. In addition to using the EyStar GPS to track individual vehicles, other potential uses include fleet management, and the tracking of school children or personal assets. The EyStar GPS has a built-in capability where normal GPS is unable to do so. It is well-suited for location-based service providers and system integrators interested in providing affordable personal vehicle monitoring services to a broad range of subscribers. It is compatible with all automobiles, domestic and import, presently represented in the United States.
National Automotive Experts (www.nationalautomotiveexperts.com) is an industry leader in offering after-market revenue producing products to new and used automotive dealers. With access to over 800 agents across the United States, National Automotive Experts presents an extremely strong, proven marketing base for the distribution of Secured Digital’s products. Kelly Price, Executive Director of National Automotive Experts stated, “There is a high demand for a product with the technology and benefits to the consumer that the EyStar GPS delivers. We feel that the timing is perfect to introduce this product into the automotive marketplace and we are confident that this product will be well received throughout the industry.”
Ron Collier, Vice President of Collier Consulting stated, “This contract has opened a broad opportunity for Secured Digital to utilize its RFID and GPS telemetry technologies in the high growth automotive industry. The EyStar GPS Personal and Vehicle Tracker provides a high quality revenue producing product that automotive dealers will be able to sell through their business offices and parts and accessory departments. We believe that this is a major step in introducing Secured Digital’s technology and products to this industry and are very excited about the revenue potential that these products possess.”
“This contract is a result of Collier Consulting’s ability to tap its broad business network.” stated Patrick Lim, Chairman and CEO of Secured Digital. “We hope that this contract will be a precursor to other RFID and business process outsourcing value-added related contracts from the U.S.”
