NAVTEQ highlights enterprise content at 2010 ESRI Latin American User Conference

NAVTEQ , the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, will showcase ESRI software integrated with NAVTEQ map data and enterprise content as well as its recently release Census Boundaries product for Mexico, at the ESRI Latin American User Conference in Mexico City, Mexico, September 22-24.

NAVTEQ provides robust map data that helps ESRI users route more efficiently, perform better geocoding, and generate comprehensive map displays. The launch of Census Boundaries for Mexico enables further spatial analysis for marketing, site selection and business intelligence applications. By combining the high-quality NAVTEQ map with lifestyle and population statistics for Mexico, Census Boundaries provides users with an easy to use tool for demographic-based analysis in a wide range of applications.

“NAVTEQ is committed to meeting the needs of ESRI distributors and customers in Latin America,” stated Javier Nuñez, NAVTEQ Enterprise Director for Latin America. “With NAVTEQ maps and enterprise content, ESRI users have the ability to build applications that optimize processes, manage assets, reduce expenses and increase productivity.”

Nuñez will present “NAVTEQ Map Data for ESRI Solutions: GIS, Routing, Optimization, Navigation and Wireless.” The presentation will take place on Wednesday, September, 22, 2010 at 3:20 PM in the Independencia Room at the Sheraton Maria Isabel Hotel in Mexico City. Throughout the user conference, NAVTEQ geographic analysts will provide tours in field collection vehicles, illustrating the NAVTEQ difference in data collection to show attendees.

NAVTEQ maps are unique in their representation of real-world driving conditions. With maps spanning 81 countries and territories, NAVTEQ has built one of the most robust and accurate geographic databases in the world. From turn restrictions to relative road crossing heights, NAVTEQ captures up to 260 data attributes in the NAVTEQ database to enable a quality navigation experience. In Latin America, NAVTEQ maps are available for Argentina, Brazil, Chile, Colombia, French Guyana, Mexico and Venezuela as well as an Intermediate Map of Peru.