NAVV, the leading European low-cost-plus iPhone navigation application provider in the Apple App Store, is staging for their hard launch on November 12th, 2010. In this case, hard launch refers to increasing their application coverage of Europe in total by rolling-out successive country maps, launching of their Western Europe App, and establishing a permanent residency in the navigation application marketplace.
To see NAVV in Action click here.
You may have heard of NAVV during their first month of sales, specifically from 1st to 31st October 2010, where they have sold untold amounts of licenses at a conservative price of 4,99 €. During their soft-launch, iPhone market adoption and industry performance was measured. As NAVV established itself as an industry player in the navigation category of the App Store, it looks like the ‘out-of-the-gates’ running start they needed was achieved.
A quote from their homepage is as follows:
"With plans to provide our software in 50+ countries in the near future, significant development to the current version, re-structuring of servers, and other maintenance associated with rapid growth must be realized.”
Assuming that these changes have been made, NAVV is poised to move full speed ahead. In addition to new maps from NAVTEQ, a professional cartographer with worldwide coverage, and the immediate release of their Western Europe regional application, they are also offering the modest price of 4,99 € for individual countries and 19,99 € for regional apps for the first five days of re-launching ONLY (12th-17th November). After re-launching promotions, prices will reside at 19,99 € for individual countries and 49,99 € for regional applications respectfully.
For live support including a chance to win free software, visit NAVV’s ‘Upgrade your status’ contest on their Facebook page at www.facebook.com/navvgps
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