NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has acquired PixelActive. The acquisition is an extension of NAVTEQ’s strategy to accelerate expansion from a 2D to 3D map, as well as providing further opportunity to leverage 3D technologies for all NAVTEQ products.
The acquisition of PixelActive Inc., a California-based company with 16 employees prior to close, supports NAVTEQ’s move to a 3D-based architecture. PixelActive specializes in tools and technologies for 3D modeling of detailed road networks, buildings and terrain. The company’s Cityscape product has been utilized by NAVTEQ in the development of product offerings such as 3D Junction Objects and 3D City Models. The acquisition of PixelActive is aimed at expanding NAVTEQ’s ability to efficiently build products in a 3D environment. Steve Rotenberg and Michael Kelley, the founders of PixelActive, will stay with the company and continue their roles in the R&D organization supporting these efforts.
"Future developments in navigation and other location-enabled solutions will rely heavily on 3D mapping capabilities," said Cliff Fox, executive vice president, NAVTEQ Maps. "Putting this critical product architecture in place will provide a foundation for the rapid creation of 3D content and keep NAVTEQ on the forefront of the industry."
"The acquisition of PixelActive underscores NAVTEQ’s continued commitment to providing the most advanced digital maps," explained Larry Kaplan, president and CEO, NAVTEQ. "We are quickly moving to a world of 3D maps and NAVTEQ is taking the necessary steps to continue to provide our customers with a superior offering from which they can differentiate their products."
Terms of the acquisition are not disclosed.
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