Airbus has been a globally renowned synonym for technology breakthrough as well as aeronautic passion and pride. Joining forces under the strong Airbus brand gives all our operations and employees the thrust and lift to capture global markets.
“In the course of this rebranding, the GEO-Information Division of Astrium Services becomes the programme line “Geo-Intelligence”, part of the “Communication, Intelligence & Security” business line of Airbus Defence and Space. This new branding will neither impact the way that this part of the company operates, nor its legal structure, or its customer’s points of contact into the organisation. Customers can be assured that, while they will see a logo change, they will continue to receive the level of service they are used to.
Furthermore, the Airbus Group is launching procedures to change the legal form of its holding by 2015: Once renamed, Airbus Group N.V. shall turn into a European Company, Airbus Group SE (Societas Europaea) which will continue to be registered in the Netherlands. “We are a pioneer for European industrial integration. It is a logical step and high time that our multinational culture is also mirrored in our legal structure,” said Enders. This legal conversion has no impact on the organization or operations of the Group.
Both the legal name change into Airbus Group N.V. and the conversion of the legal form into SE are subject to approval of the Annual General Meeting (AGM) of Shareholders: while adoption of the new name is expected at the AGM in May 2014, the legal conversion is targeted for approval in May 2015.” Tom EndersAirbus Group CEO
These steps complement the transformation process of the Group. In less than two years, the company has not only modernised its governance, broadened the shareholding structure, and united the Headquarters but also thoroughly overhauled its company strategy and launched the integration of the defence and space businesses.