Pitney Bowes MapInfo, the leading global provider of location intelligence, announced that EuroDirect, a market leader and innovator in direct marketing and database marketing, has selected the company as its premier global partner for the distribution of EuroDirect’s CAMEO consumer classification system. By combining CAMEO with Pitney Bowes MapInfo solutions such as AnySite® and MapInfo Professional®, businesses and marketing organisations can use powerful, location-intelligent solutions to enhance customer profiling and identify profitable new site locations.
"To stay ahead in today’s competitive environment, many businesses need to develop a presence in other countries," said John Dobson, managing director, EuroDirect. "With its global footprint in more than 60 countries worldwide, Pitney Bowes MapInfo will enable us to provide our retail, restaurant and financial services customers with the sophisticated site, market and customer analysis capabilities they need to support successful worldwide expansion."
CAMEO’s comprehensive consumer classification profiles combined with AnySite’s in-depth customer segmentation analytics enables businesses to gain valuable insight into their current customers and effectively pinpoint potential new customers. Based on this customer insight, businesses can make more informed decisions regarding site selection, target marketing, cross selling and improving customer service. The combined offering is currently available for the UK and will soon be available for the U.S. and Canadian markets, as well as more than 30 countries spanning South America, Western Europe, Central and Eastern Europe, Asia, Australia and South Africa.
"Having a thorough understanding of who your customers are and what appeals to them is essential to the success of any business," said Mike Hickey, president, Pitney Bowes Software. "By integrating EuroDirect’s consumer classifications with Pitney Bowes MapInfo location intelligence solutions, organisations now have the most accurate, extensive demographic and consumer data at their finger tips to develop better target marketing strategies and more quickly identify successful new business locations."
