SingTel announced the launch of MAPS, a service in Singapore that allows customers to search for services, events and promotions from around their current location. This service will be offered to SingTel customers with GPRS-enabled phones and WiFi-enabled devices. It allows them to view their current location on a map from their device and search for available services and promotions in their area.
The service will eventually be able to provide a 360 degree view of everything that is happening in the subscriber’s vicinity. For example, they will be able to check movie screening showtimes in the neighbouring cinemas, what discounts are available at the Japanese restaurant upstairs and what exhibitions are on at nearby complexes. SingTel has also inked deals with selected merchants to offer customers even more convenience and value.
Users will be able to search for UOB Credit Card privileges around their vicinity. The search service brings great convenience to customers who are keen to find out about any special deals and promotions while they are out and about. This includes UOB’s wide range of dining privileges, merchants offering SMART$ rebates and SingTel-UOB Card promotions.
To access the service on their mobile phone, users simply initiate a session by dialing MAPS (6277). They will receive a WAP push which will lead them to a page with a map of their current location. From there, they will be able to find services and promotions around them or search for information in another location. This search service is free and available to all postpaid SingTel Mobile customers who have a GPRS or 3.5G device that is able to access the IDEAS WAP portal, although prevailing data traffic charges will apply.
By mid-August, the service will also be available on SingTel’s Wireless@SG portal, which is accessible via WiFi-enabled devices. Users just have to click on the MAP icon on the landing page after login. The service is free on this platform.
