Expansion needs to be well planned, and that’s exactly what McDonald’s Germany will be doing in the future with Targomo as its new partner. The location intelligence startup, based in Berlin and Potsdam, was able to convince the burger giant of its technology and the expertise it has gathered, and signed the global fast-food chain as a new customer. McDonald’s uses the platform TargomoLOOP to plan new restaurant locations in Germany.

“In the future, TargomoLOOP will make it much easier for us to evaluate new restaurant locations in terms of the relevant catchment area,” says Andreas Weber, Head of Real Estate at McDonald’s Germany. “The sound data basis and the intuitive interface were decisive factors in favor of a decision for TargomoLOOP.”

“We are proud to support McDonald’s in their German expansion,” said Niklas Gossel, Head of Enterprise Sales at Targomo. “Our analytics platform is designed to provide brands of large branch networks with a reliable data-driven decision-making basis. Locations contribute decisively to value creation but are also associated with high investments. We can use our technology to significantly reduce risks of bad decisions and strengthen the value creation of physical locations.”

McDonald’s serves around 1.6 million guests a day in around 1,450 restaurants in Germany, making it the market leader and largest employer in the system catering sector.

Interested people can register here to test TargomoLOOP for free.