In the course of a customer-oriented redesign of the whole homepage of BETA-Werbung, the innovative door-drop marketer provides its customers and possibly interested people with a way to plan their door-drop campaigns faster and more transparently with a smart Web-GIS.
As a leading company in the distribution of brochures and advertising material in Lower Saxony, BETA-Werbung trusts the solution of the MapChart GmbH for the spatial Solution on the homepage.
“Geomarketing develops to be one of the most important quality criteria in our industry sector as customers demand a high level of spatial planning-expertise.” says Bernd Taube, CEO of BETA-Werbung GmbH in Oldenburg. He continues: “We have included the MapChart solution on our homepage to involve our customers faster, more precise and more transparent into the planning and execution of their advertising campaigns.”
The map makes it possible to select an individual distribution area for a marketing campaign on the level of postcodes. Inquiries that are posed through that solution can be deposited immediately with more specific details by the direct-marketing specialists of BETA-Werbung.
The new inquiry-tool is available at www.beta-werbung.de/verteilung.
The company BETA-Werbung, which is a member of the WVO Verbund e. V. as well as in the Deutschen Direktmarketingverband e. V. has decided to include this interactive distribution planning into its website to secure an advantage to competitors and to avoid media breaks. An essential criterion was for Mr. Taube to adapt the solution consequently to the new layout of the homepage www.beta-werbung.de.
MapChart Stage ASP is a map-based service with which the company hosts Software and map-data from MapChart GmbH to make them accessible on their website.
Therefore customers are able to plan their distributions anytime on Germany-wide, street-precise maps and to send them directly to the distribution-specialists of BETA-Werbung.
